FROM TRADITIONAL TO MODERN: SHIFTING MODELS OF CONSUMER BEHAVIOR
Abstract
This article explores the significant transformations in consumer behavior from traditional to modern frameworks. Driven by technological advancements, globalization, and growing ethical consciousness, today's consumers are navigating a more complex set of variables when making purchasing decisions. The paper delves into these factors through an in-depth literature review, followed by an analysis of the changes and their implications. Recommendations are also provided to help Uzbekistan adapt to this evolving landscape
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