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Vol. 1 No. 8 (2023)
Academic International Conference on Multi-Disciplinary Studies and Education

Articles

ASSESSING THE EFFICIENCY OF A BUSINESS STRATEGY: METHODS AND TOOLS

Published 2023-05-29

  • Usmanova Nasiba Akbarjanovna
    • ,
  • Islomov Valijon Ilkhom ugli

Abstract

The purpose of this study was to study the methods and tools for evaluating the effectiveness of a business strategy in Uzbekistan. To achieve this goal, a SWOT and PESTEL analysis, a balanced scorecard and a cost-benefit analysis were carried out. A study was conducted based on theoretical materials and practical experience of companies in Uzbekistan. An interview method was used to gain practical experience of companies in using methods and tools for evaluating the effectiveness of a business strategy.

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